(Hong Kong, 12 February 2025) - OSL Group (863.HK), a publicly listed company dedicated to digital assets, today announced the launch of its new global branding, representing the Group’s renewed positioning, mission and vision in the rapidly evolving digital asset industry.
The new logo and branding of OSL will be highly recognisable by more target markets as the Group expands its offerings and presence across the global digital asset landscape. This transformation underscores OSL’s commitment to continuous innovation and its bold mission to create a world where individuals and businesses can access digital assets in a trusted and secure environment.
The new brand and identity reflect OSL’s growth and next exciting phase - as a global network of premier digital asset offerings accessible to a wider global audience.
Kevin Cui, Executive Director and CEO of OSL Group, stated, “The OSL brand has been around since 2018. Rebranding OSL is about staying true to our core: Simply Crypto. By 2025, we’ll expand into markets with clear regulations, focusing on what we do best—harnessing crypto adoption into the financial system to benefit every individual and business. This is how we bring our vision to life: open, secure, licensed."
The new branding will be gradually rolled out across all OSL channels, coinciding with expanded offerings and improved user experiences on its platforms.
About OSL Group
OSL Group (HKEX: 863.HK) is a leading global financial infrastructure platform bridging traditional finance and the digital asset economy through blockchain technology. The Group is dedicated to providing efficient, seamless, and regulatory-compliant financial services to individuals and businesses worldwide.
OSL delivers a comprehensive suite of regulated services through its licensed platforms, including 24/7 OTC brokerage with deep liquidity fiat gateways and competitive pricing; omnibus brokerage solutions enabling traditional financial institutions to integrate digital assets; SOC 2 Type 2-certified custody with up to US$1 billion insurance protection; and compliant retail trading channels; wealth management solutions, including scheduled launches on tokenised treasuries and RWAs; and in preparation for cross-border payment infrastructure via OSL Pay.
"Open, Secure, Licensed" are the principles OSL lives by. OSL is expanding its compliant infrastructure across Japan, Australia, and Europe, potentially Southeast Asia, powering the next generation of global financial infrastructure.
For more information, visit: group.osl.com
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